Two ways to increase your websites return on investment (ROI)

Want to increase the ROI of your web site? Well here are 2 simple ways:

  • Improve your sites search engine optimization (SEO) – make your website visible to search engines.
  • Improve your sites usability – make your site easier to use and more efficient.

In layman’s terms: you can increase your ROI by increasing the traffic to your web site. And, make it as easy as possible for that traffic to make its way to your goods and services.

“It doesn’t matter how good your content is, nor how pretty your web site looks, or even how cool the new Flash functionality works. If users can’t find it, it doesn’t exist. If they can’t find it, they cannot convert [from leads to sales]” (re:cognition).

Check out this aticle: The Benefits of Usability and SEO. It provides an in depth look at these 2 concepts.

The Story of The Old Blacksmith

Once there was an old, mean, and ugly blacksmith who thought he knew how to do everything. One day he decided he would start marketing his business online by building a website. The blacksmiths apprentice told him to hire Pear Web® – Ye Old Web Design and Schnapps Shoppe to build his web site. The blacksmith turned his nose up at the idea and decided to build it himself. After all he was an accomplished blacksmith! He could do anything.

The blacksmith built his website and business remained the same. The blacksmith gained no new clients, and actually began to lose customers to his competitor Horatio Iron Tongs who did hire Pear Web to build his site.

The blacksmith tried to recover some ground by hiring his sister-in-laws teenage nephew Bartholomew the Scrawny to redo his site for $200 bucks. While Bartholomew did improve the site visually a bit it still was not even close to the quality he would need to attract new business.

Unfortunately the blacksmith started losing money at a tremendous rate because he lowered his image by associating his name and his business with a poorly developed website. People associated the shoddy website with shoddy service.

The blacksmith closed the doors to his business and died a lonely old man with no friends, no possessions, and no money. Even his dog left him and it was all because he was to stubborn to hire the professionals at Pear Web to build his website.

The End.

Can you afford not to have a website?

Are you one of the few business out there who don’t have a website? Or maybe you have a website you built your self. Have you considered the repercussions of not having a professional web design firm like Pear Web build your site for you?

According to Pew Internet and the American Life Project, 70% of adults in the U.S. are online (Pew Internet). This means that your companies potential business is on the web. And if you don’t have a website then you better believe that your competition does. You are already behind and have a lot of ground to cover. Luckily we can help! Its time to start competing online for your revenue with a custom built website designed to intrigue and capture your target audience. Fill out our easy form now  for a free quote.