Once there was an old, mean, and ugly blacksmith who thought he knew how to do everything. One day he decided he would start marketing his business online by building a website. The blacksmiths apprentice told him to hire Pear Web® – Ye Old Web Design and Schnapps Shoppe to build his web site. The blacksmith turned his nose up at the idea and decided to build it himself. After all he was an accomplished blacksmith! He could do anything.
The blacksmith built his website and business remained the same. The blacksmith gained no new clients, and actually began to lose customers to his competitor Horatio Iron Tongs who did hire Pear Web to build his site.
The blacksmith tried to recover some ground by hiring his sister-in-laws teenage nephew Bartholomew the Scrawny to redo his site for $200 bucks. While Bartholomew did improve the site visually a bit it still was not even close to the quality he would need to attract new business.
Unfortunately the blacksmith started losing money at a tremendous rate because he lowered his image by associating his name and his business with a poorly developed website. People associated the shoddy website with shoddy service.
The blacksmith closed the doors to his business and died a lonely old man with no friends, no possessions, and no money. Even his dog left him and it was all because he was to stubborn to hire the professionals at Pear Web to build his website.
The End.