Two ways to increase your websites return on investment (ROI)
Want to increase the ROI of your web site? Well here are 2 simple ways:
- Improve your sites search engine optimization (SEO) - make your website visible to search engines.
- Improve your sites usability - make your site easier to use and more efficient.
In layman’s terms: you can increase your ROI by increasing the traffic to your web site. And, make it as easy as possible for that traffic to make its way to your goods and services.
“It doesn’t matter how good your content is, nor how pretty your web site looks, or even how cool the new Flash functionality works. If users can’t find it, it doesn’t exist. If they can’t find it, they cannot convert [from leads to sales]” (re:cognition).
Check out this aticle: The Benefits of Usability and SEO. It provides an in depth look at these 2 concepts.