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Want to increase the ROI of your web site? Well here are 2 simple ways:

• Improve your sites search engine optimization (SEO) - make your website visible to search engines.
• Improve your sites usability - make your site easier to use and more efficient.

In layman’s terms: you can increase your ROI by increasing the traffic to your web site. And, make it as easy as possible for that traffic to make its way to your goods and services.

“It doesn’t matter how good your content is, nor how pretty your web site looks, or even how cool the new Flash functionality works. If users can’t find it, it doesn’t exist. If they can’t find it, they cannot convert [from leads to sales]” (re:cognition).

Check out this aticle: The Benefits of Usability and SEO. It provides an in depth look at these 2 concepts.

Once there was an old, mean, and ugly blacksmith who thought he knew how to do everything. One day he decided he would start marketing his business online by building a website. The blacksmiths apprentice told him to hire Pear Web – Ye Ol’ Web Design and Schnapps Shoppe to build his web site. The blacksmith turned his nose up at the idea and decided to build it himself. After all he was an accomplished blacksmith! He coul do anything.

The blacksmith built his website and business remained the same. The blacksmith gained no new clients, and actually began to lose customers to his competitor Horatio Iron Tongs who did hire Pear Web to build his site.

The blacksmith tried to recover some ground by hiring his sister-in-laws teenage nephew Bartholomew the Scrawny to redo his site for $200 bucks. While Bartholomew did improve the site visually a bit it still was not even close to the quality he would need to attract new business.

Unfortunately the blacksmith started losing money at a tremendous rate because he lowered his image by associating his name and his business with a poorly developed website. People associated the shoddy website with shoddy service.

The blacksmith closed the doors to his business and died a lonely old man with no friends, no possessions, and no money. Even his dog left him and it was all because he was to stubborn to hire the professionals at Pear Web to build his website.

The End.

Are you one of the few business out there who don’t have a website? Or maybe you have a website you built your self. Have you considered the repercussions of not having a professional web design firm like Pear Web build your site for you?

According to Pew Internet and the American Life Project, 70% of adults in the U.S. are online (Pew Internet). This means that your companies potential business is on the web. And if you don’t have a website then you better believe that your competition does. You are already behind and have a lot of ground to cover. Luckily we can help! Its time to start competing online for your revenue with a custom built website designed to intrigue and capture your target audience. Fill out our easy form now  for a free quote.

So about a week or two ago I spent a lot of time looking for a Free JavaScript date picker and was unsuccessful. You know the kind I am talking about. Like the one you find on an HTML form next to the date field that lets you fill the field in by clicking on a date. Well, all the ones I found were too complicated, looked ugly, or just didn’t work right. So I made one myself. The date picker can be used and downloaded for free from the JavaScript section on Pear Web. It has been released under the GNU Public License (GPL) so it can be modified used and redistributed according to the rules of the license. Feel free to contact me, Colin Pear, if you need help editing or modifying it. I don’t care what it gets used for as long as I get credit for originating it. Have fun!

Reach out to those customers
I cant wait until the new iPhone comes out. This little piece of hardware will be the perfect tool for me and my business. As a web developer my life and business are on the web. The iPhones internet capabilities will allow me be notified when new customers try to reach us through our website, and provide a means to immediately contact them afterwards no matter where I am. The iPhone will also allow the Pear Web team to respond to existing clients faster than ever.

Play that music
One of the most important things about coding a website (besides lots of experience) is the music you listen to! With the new iPhone we will have all the music we need to get into that right mood for producing those high quality websites.

Conclusion
The web, the phone, the mail, the music, and more! The list of features goes on and on. The new iPhone will integrate with the Pear Web website, but more importantly it will integrate with our business.

The latest craze in the Antelope Valley is the new Monster Fitness gym. Not only is it a great place to workout, but the price is great too. Monster Fitness offers free weights, bicycles, treadmills, elliptical, step machines and more. They also have 2000 sq ft aerobics room where they offer classes in yoga, spin, dance, kick boxing, pilates, and more. They have brand new locker rooms, 42-inch plasma TV’s, and best of all free child care!

Not only is Monster a state of the art fitness facility but they also offer a state of the art business opportunity. All members are part of the Monster Fitness referral program. For every person you get to sign up Monster will pay you ten dollars per month as long as they stay members. Thats right. Monster will send you a check in the mail for every member you refer. If you get 10 people to join, Monster will pay you $100 dollars every month.

Work out at Monster Fitness of the Antelope Valley pays…in more way than one!

Pear Web is now part of the Corojo Media Design Group. Corojo is a group of dedicated web developers that combine there skills to work together on various web projects. Tehachapi web design firm Prospect Design Studio and San Jose based Schuler Design are also part of the group. By joining the Corojo Media Design Group Pear Web can now offer its customers the best of the web. Superior graphic design, flash development, back end database, and web programming are available for any project at any time.

Pearweb.com is expanding its marketing Focus. We are moving beyond our antelope valley web design campaign and expanding our horizons to become a California Web Site Design company. Our web site marketing services will cover all of California. We will continue to offer all of the basic services such as search engine optimization, web design, web application development, web site hosting, graphic design and more. Our goal is to become California’s best web design firm.

New Content has been added to Pearweb.com! Check out our Lancaster Web Design, and Palmdale Web Design pages. If you need a web page and your in the Antelope Valley, then give us a buzz. We have the tools you need to make your business work on the web.